Refine your offer and positioningWeeks 1–2
Nail your messaging, ad angles, and creativesWeeks 3–4
Build and launch your campaignWeek 5
Lead handling, follow-up, and sales conversationsWeek 6
Read the data and optimizeWeek 7
Scale what’s working and build your personal playbookWeek 8
Your ads are liveWeeks 5–8
Refine your offer and positioningWeeks 1–2
Map out your funnel: lead form or landing page, booking flow, and follow-up sequenceWeek 3
Nail your messaging, ad angles, and creativesWeeks 4–5
Build and launch your campaignWeek 6
Lead handling and follow-upWeek 7
Sales conversations and closingWeek 8
Read the data, test new angles and creatives, and optimizeWeeks 9–10
Scale what’s workingWeek 11
Build your personal playbook and plan your next 90 daysWeek 12
Your ads are liveWeeks 6–12
A focused sprint: your campaign launches in week 5, and the last few weeks go to reading results, optimizing, and scaling.
Most of the extra time goes to running ads. You get two full rounds of testing and optimizing before you scale, so your decisions are based on real data.